You need a website if you own a business. A good website can help people find out about your business and buy your products. Still, there are a lot of bad websites on the internet that don't help business owners very much. So, what makes a good business great product website great?
If you watch the latest popular cartoon and then old-school TV from the 1960s, you'll see ads for very different things and very different visual styles. In the same way, a website for older people shouldn't have content for teenagers or younger people. The first step in meeting the needs of your audience is to know what they are.
Simple websites load faster and are easier to navigate, so users don't have to wait as long to find what they need.
Make sure users can always tell you what they think. Your clients will like the changes you make, and they may even tell their friends about you. You can put feedback boxes or questions on different pages, or you can make a message board with a section for user input.
It is better to keep your website focused on just one thing or topic. You might need more than one website to market your different products or categories of products without overwhelming your visitors with things they don't want.
Make sure that every page has the same layout, typeface, color, etc., so that people don't get confused about where to look for what they want.
It is very important to use correct spelling and grammar, as well as a clear font and bright colors. Customers who don't trust you or think you don't know what you're talking about probably won't come back.
RSS feeds are used by many people instead of going to websites often to stay up to date. By adding an RSS feed, you can attract these people and make feeds that are tailored to their interests.
Aside from the risk of having content that is out of date, pages that are updated often are more likely to get visitors and keep them.
Everyone wants things to happen quickly, so a search box or a simple site map can help people find what they're looking for.
Lastly, even if you do everything right and make a beautiful website, you may not be able to make money from it. Your website needs to have something that makes it stand out and shows who you are and what you can do.